The founding principles of LEAP
LEAP is a thought leadership initiative in strategic design, produced by BRANDPACKAGING magazine, based on the belief that there has been a fundamental shift in the relevance, application and progression of design
"Industry association groups have fallen short on creating the dialogue needed to assist business leaders. It's important that CPG thought leaders come together to discuss the challenges and opportunities they're experiencing in their design journeys. LEAP's small-group format provides an inclusive and non-threatening environment to focus on elevating the practice of design". - John Miziolek of Reset Branding, founder and co-chair of LEAP.
How is LEAP different than other Events?
- LEAP's small group format will allow each participant to customize their desired content
- LEAP will provide opportunities for networking and problem solving on a scale not readily practiced in the industry today
- LEAP provides an inspiring environment that is inclusive, intimate and collaborative
- LEAP focuses on elevating the practice of design to maximize business value in a tight economy
Why is there a need for LEAP?
Industry associates have fallen short on creating the dialogue needed to assist business leaders in discussing the challenges and opportunities they're experiencing in their design journeys. LEAP small-group, senior-level, brand-owner-only format creates a non-threatening environment to focus on elevating the practice of design.
The Goal of LEAP
To help senior design and marketing CPG executives advocate for a more strategic use of design in their companies and to help them clarify the opportunities and work through the challenges of doing so
"The goal is for participants to be actively engaged in the conversation of design and design-thinking, and to walk away with a much wider range of resources, ideas, examples and a top-tier peer network to tap into even after LEAP has concluded," - John Gleason, President, A Better View
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