At LEAP you will:

• Focus. Be the focus of the content. In fact, you are the content - participating in a series of small-group discussions on important design-related challenges and opportunities
• Brainstorm. Brainstorm on how to elevate the practice of design within your organization and industry
• Learn. Learn about the business value of design and explore ways to articulate and leverage it within your organization
• Engage. Engage with other brand leaders to help facilitate, accelerate and activate your design journey
• Gain. Walk away with a much wider range of resources, ideas, examples and a network to continue to tap into and leverage even after LEAP has concluded
• Hear. Hear how others have addressed many of the same challenges and opportunities you have experienced in your design journey

LEAP Design Forward kicks off with lunch and group introductions. Attendees will then break off into small groups where senior executives from Unilever, Kraft, Method and ConAgra Foods will each moderate a roundtable discussion. Attendees will rotate tables several times throughout the day.  At the conclusion of LEAP, we will join again as a large group for debriefing key points from each discussion table and concluding remarks.

• What is the business value of design?  Measuring design...
• What are the obstacles in advocating for strategic design?
• Will Design Thinking bring C-suite acceptance of strategic design?
• What design as strategy case studies/resources are available to help make the case?
• Insights and research. Strategic guidance or damper on innovation?